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Why Don’t We Say What We Mean?

What exactly is it about what you said (or didn’t say–listening is important!) that influenced whether or not you made the sale? In this fascinating and fun video, experimental psychologist and Harvard...

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Three Reasons to Plan Your Sales Territories by Social Proximity

by Al Campa When it comes to sales territory planning, location used to be everything. Why? Because relationships between sales professionals and customers used to require physical meetings and...

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Customer Relationships: When to Worry

According to Tom Cates, founder and CEO of The Brookeside Group, all customer relationships fall into one of three emotional categories: 1. Antagonism. The customer is fuming. 2. Neutrality. The...

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Don’t Let Your Reps Depend on Technology

by Joanne Black Joanne will speak at the Sales Performance Management Conference on Thursday, October 17 at 1:30 during her breakout session, “Pick Up the Damn Phone! How People, Not Technology, Seal...

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The Easiest Way to Meet or Beat Your B2B Sales Goals

by Tom Cates If you’re a salesperson, you probably focus mainly on finding new clients, but if you work in a mature business-to-business (B2B) industry, that isn’t always so simple. Let’s face it:...

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How to Measure the Strength of Your Customer Relationships

By Tom Cates In the business-to-business (B2B) world, building great customer relationships is often the fastest and easiest way to meet or beat your sales numbers, as I discussed in my last post on...

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